January 18, 1943 Chickenfeed

Today in History

The first bread slicer was invented by Otto Frederick Rohwedder of Davenport, Iowa, in 1912. The idea was unpopular among bakers, who feared that pre-sliced bread would go stale faster, leading to spoiled inventory and dissatisfied customers.

The project almost ended in a fire in 1917, when a fire destroyed the prototype along with the blueprints. Rohwedder soldiered on.  By 1927, he had scraped up enough financing to rebuild his bread slicer.

sliced-breadFrank Bench, a personal friend of the inventor, was the first to install the machine.  The first pre-sliced loaf was sold in July of the following year. Customers loved the convenience and Bench’s bread sales shot through the roof.

Sliced bread became a national hit when the Continental Baking Company, then-owner of the “Wonder Bread” brand, began using a modified version of Rowhedder’s machine in 1930.  Sliced bread was here to stay. Sort of.

These were the early…

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