He’s one of the most familiar faces on the supermarket shelf, right up there with Aunt Jemima and the Pillsbury Doughboy. That smiling, grandfatherly face with the red bandana and the tall chef’s hat. Like those other two a fictional character, the product of some brand development meeting, produced by the art department and focus-grouped by panels of consumers. As the story goes, the face behind the spaghetti and meatballs is the amalgamation of three names, the men behind the company: Boyd, Art and Dennis.
Only in this case, Boyd, Art & Dennis are the fictional characters. The face you remember pulling out from your old Dukes of Hazard lunchbox was quite real, I assure you. I’ve been best buddies with one of his relatives, for nigh on fifty years.
Some 25 million legal immigrants passed through Ellis Island between 1892 and 1924, among them Ettore Boiardi, Born in Piacenza…
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