November 16, 1959 Pepsi’s Navy

Today in History

Coca-Cola was first introduced in 1886. Pepsi appeared seven years later, in 1893. The most famous rivalry in the soft drink business really heated up in the 1930s, when Pepsi offered a 12-oz. bottle for the same 5¢ as Coca Cola’s six ounces.

The Coca Cola Company’s flagship brand had a 60% share by the end of WWII, but that declined to less than 24% by the early 80s. Most of the difference was lost to Pepsi and their “Pepsi challenge” blind taste test promotions, of the late 1970s.

Coca Cola’s 1985 introduction of “New Coke” has been described as the “marketing blunder of the ages” but, what really turned business rivalry to blood feud, was when Pepsi bought it’s own navy.

Alright, it didn’t happen quite that way but, still. The company did have its own navy. Not a little one, either. In 1990, Pepsi owned the…

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